Notable News to Watch: The Kroger Co. (NYSE: KR)

The Kroger Co. (NYSE: KR) stock recorded a change of -2.78% away from 50 day moving average and -0.32% away from 200 day moving average. Moving closer, we can see that shares have been trading -0.83% off 20-day moving average. The stock recently spotted trading -14.23% off 52-week high price. On the other end, the stock has been noted 22.89% away from low price over the last 52-weeks. It has market cap of $22870.6M and dividend yield of 1.99%.

The Kroger Co. (NYSE: KR) reported a key promotion in support of Restock Kroger and beyond with the appointment of Stuart W. Aitken to the newly-created role of Senior Vice President, Alternative Business, effective February 3, 2019.

In this role, Mr. Aitken will assume oversight for Kroger’s successful existing alternative profit businesses, including 84.51° and Kroger Personal Finance (KPF), and also lead the development of a full portfolio of alternative businesses to support the transformation of Kroger’s growth model. Mr. Aitken will continue to serve as chief executive officer of 84.51° and oversee Kroger’s marketing function.

Mr. Aitken was elected Group Vice President in 2015 and has been responsible for leading Kroger’s data analytics subsidiary, 84.51°, as its chief executive officer since its inception, also in 2015. In addition, Mr. Aitken has been helping transform Kroger’s marketing efforts as chief marketing officer since 2017. Prior to this, he served as the chief executive officer of dunnhumbyUSA since 2010. Mr. Aitken has over 15 years of marketing, academic and technical experience across a variety of industries, and held various leadership roles with other companies, including Michael’s Stores and Safeway, Inc.

Originally from Scotland, Mr. Aitken holds a BA with distinction and an MS in Information Management from Queen Margaret University and University of Strathclyde. He serves on the boards of InvenTrust Properties Corp. and the Food Marketing Institute. He is also a member of the Business Advisory Council for the Federal Reserve Bank of Cleveland – Cincinnati.

As outlined at Kroger’s 2017 Investor Day, the company is transforming the traditional retail growth model through its Restock Kroger efforts. Kroger outlined on-going initiatives to redefine the grocery customer experience and strengthen the Kroger ecosystem by reducing costs and investing the savings in associates, technology, and price to grow units, traffic and share. At Kroger’s 2018 Investor Day, Mr. Aitken delivered the company’s vision for alternative profit streams, presenting the business case for leveraging stores, logistics and data assets to create incremental new profit streams, which, in turn, drive investments to further redefine the customer experience. In this way, Kroger’s new growth model will be a virtuous cycle.

The company is actively driving this business model transformation while remaining committed to delivering on its 2020 Restock Kroger financial targets.

The USA based company The Kroger Co. moved with change of -0.50% to $28.08 with the total traded volume of 4151492 shares in recent session versus to an average volume of 7273.46K. The stock was observed in the 5 days activity at -4.23%. The one month performance of stock was 2.56%. KR’s shares are at 0.29% for the quarter and driving a -9.07% return over the course of the past year and is now at 2.11% since this point in 2018. 

 Right now the stock beta is 0.76. The average volatility for the week and month was at 2.25% and 2.11% respectively. There are 814.48M shares outstanding and 792.66M shares are floated in market.

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